Der Zuschauer

A Journal of Essays and Reportage on Drama, History, and Literature

Eisenhower Avant-Garde

with 4 comments

An Avant-Garde Classic from the Eisenhower Era:
Maidenform Dream Ads, 1949-1969

I dreamed I went shopping
I dreamed I went strolling
I dreamed I went skating
I dreamed I went cycling
I dreamed I danced a ballet
I dreamed I danced a Charleston
I dreamed I had a screen test
I dreamed I lived on the moon
I dreamed I was bewitching
I dreamed I went cruising
I dreamed I went sightseeing
I dreamed I went to the theatre
I dreamed I went to the zoo
I dreamed I broke the bank in Monte Carlo
I dreamed I got caught in the rain
I dreamed I had a lovelier figure
I dreamed I sang Carmen
I dreamed I starred on television
I dreamed I was Cinderella
I dreamed I was a Lady Ambassador
I dreamed I was a lady editor
I dreamed I was a mermaid
I dreamed I was a toreador
I dreamed I was an artist
I dreamed I was bewitching
I dreamed I was on television
I dreamed I joined the circus
I dreamed I led the Easter Parade
I dreamed I opened the World Series
I dreamed I played Cleopatra
I dreamed I rode a streetcar
I dreamed I stopped at a Sidewalk Café
I dreamed I stopped traffic
I dreamed I was given the keys to the city
I dreamed I went skiing
I dreamed I went to the races
I dreamed I won the election
I dreamed I arrived in Paris
I dreamed I rode a gondola
I dreamed I went on a tiger hunt
I dreamed I lived like a Queen
I dreamed I was a fireman
I dreamed I was sawn in half
I dreamed I was the queen of hearts
I dreamed I was voted best dressed
I dreamed I went square dancing
I dreamed I went to the circus
I dreamed I went to the flower show
I dreamed I won an academy award
I dreamed I danced the hours away
I dreamed I flew a kite
I dreamed I played lawn tennis
I dreamed I sailed for Europe
I dreamed I was a cigar store Indian
I dreamed I was a jack-in-the-box
I dreamed I was a living doll
I dreamed I was a private eye
I dreamed I was an Eskimo
I dreamed I went on a safari
I dreamed I went to a masquerade
I dreamed I went to the opera
I dreamed I lived in a house of mirrors
I dreamed I won a contest entry
I dreamed I climbed the highest mountain
I dreamed I rode a magic carpet
I dreamed I went to see “Silk Stockings”
I dreamed I went to see “The French comedy”
I dreamed I went to see Maurice Chevalier’s “Songs and Impressions”
I dreamed I was a designing woman
I dreamed I was a mad hatter
I dreamed I was a social butterfly
I dreamed I was a valentine
I dreamed I was queen of the westerns
I dreamed I went back to school
I dreamed I went to see “Plain and Fancy”
I dreamed I went to see “The boyfriend”
I dreamed I went to see “Fanny”
I dreamed I went to see “Can-Can”
I dreamed I went to see “The Vamp”
I dreamed I went up in a balloon
I dreamed I was Venus De Milo
I dreamed I had spring fever
I dreamed I went to see “The Lark”
I dreamed I went to see “No Time for Sergeants”
I dreamed I was a work of art
I dreamed I went to see the “Damn Yankees”
I dreamed I was an international figure
I dreamed I was being followed
I dreamed I was twins
I dreamed I went whistle stopping
I dreamed I crashed the headlines
I dreamed I had tea for two
I dreamed I played chess
I dreamed I posed for a fashion ad
I dreamed I raced with the wind
I dreamed I was a Jigsaw Puzzle
I dreamed I was lost in a London Fog
I dreamed I was an outdoor girl
I dreamed I made an impression
I dreamed I made sweet music
I dreamed I was a midsummer night’s dream
I dreamed I was made over
I dreamed I accentuated the positive
I dreamed I got a lift
I dreamed I looked in a mirror
I dreamed I was a heavenly body
I dreamed I was tied to the telephone 25 hours a day
I dreamed I sang a duet at the met
I dreamed I set a record
I dreamed I was bookends
I dreamed I conducted myself beautifully
I dreamed I cover the Paris Collections
I dreamed I played in an all-girl orchestra
I dreamed I was a beauty shop quartet
I dreamed I was a medieval maiden
I dreamed I was a real dish
I dreamed I was a vamp
I dreamed I was cut out for fun
I dreamed I was enchanted
I dreamed I was sugar and spice and everything nice
I dreamed I was wanted
I dreamed the leaves fell for me
I dreamed I was arrested for indecent exposure
I dreamed I bowled them over
I dreamed I drove them wild
I dreamed I flipped
I dreamed I had stylish carriage
I dreamed I walked a tight rope
I dreamed I was a knockout
I dreamed I was siren
I dreamed I was an autograph hound
I dreamed I barged down the Nile
I dreamed I caught the brass ring
I dreamed I charmed the spots off a leopard
I dreamed I stole the show
I dreamed I stopped them in their tracks
I dreamed I took the bull by the horns
I dreamed I was a trademark
I dreamed I was all decked out
I dreamed I was tickled pink
I dreamed I cheered the team on
I dreamed I had a swinging time
I dreamed I painted the town red
I dreamed I swayed the jury
I dreamed I took the cue
I dreamed I was the center of attention
I dreamed I was wild in the West
I dreamed I went to blazes
I dreamed I was way out
I dreamed I went to work
I dreamed I won a college scholarship
Who is that dream in the Maidenform Swim suit?
I dreamed I lived in a castle in Spain
I dreamed I switched on the stars
I dreamed I was a classic beauty
I dreamed Paris was at my feet
This is the dream you can be: let yourself show
I dreamed I turned on the magic of Venice
This is the dream you can be
You’ll never yank at a girdle again
I dreamed I had the world on a string with lime green bell bottoms
I dreamed I had a mod mod world on a string
I dreamed I had the world on a string in half sip and bra
I dreamed I was a new dimension color
I dreamed I was a new dimension in POW
I dreamed I was a new dimension in shape
I dreamed I was a real cool treat
I dreamed I was a sketch
I dreamed I was here and there
I dreamed I swung to a new beat
I dreamed I felt free, really free
I dreamed I looked shapely at any angle
I dreamed I made more of myself
I dreamed I shaped up in an instant
I dreamed I stretched from here to there
I dreamed I was somewhere over the rainbow
I dreamed it’s me
I dreamed there was no end to me.

Written by herrdramaturg

May 28, 2008 at 7:01 am

4 Responses

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  1. It’s like reading Howl as a Vagina Monolog.

    Doris Goodwin Vapors

    June 10, 2008 at 7:24 pm

  2. Gentlemen, We are confused. Can you explain the meaning of this?

    Maidenform

    June 10, 2008 at 7:25 pm

  3. Do you sell gooney-bird t-shirts?

    Halley Mills

    June 10, 2008 at 7:27 pm

  4. I myself wear a maidenform bra. Barrack does not.

    Hillary Clinton

    June 10, 2008 at 7:28 pm


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